FDJ extends its partnership with Paris-Roubaix Femmes avec Zwift

October 24 ^th 2024 - 14:30

The FDJ Group, a long-standing supporter of elite sport, has renewed its partnership with three premier events of men's and women's cycling —the Tour de France, Tour de France Femmes avec Zwift and Paris–Roubaix Femmes avec Zwift— through 2027.

The company brings activities to the publicity caravan of Paris–Roubaix Femmes avec Zwift since 2021. 

FDJ teams up with Secours Populaire Français on the Les Oubliés du Sport initiative, taking its commitment beyond sport by giving young people the chance to discover the Tour de France and Tour de France Femmes avec Zwift.

FDJ's love for cycling runs deep. Every major event is an opportunity for the company to rally its partner retailers and FDJ outlets, which are decked out in the colours of the cycling teams backed by FDJ as a title sponsor, helping to drum up local excitement for these premier races in both men's and women's cycling. FDJ also joins the celebration with activities within the publicity caravan and in stage towns and cities, sparking joy and bringing good vibes to the thousands of spectators who line the roads every day.  

Since 2008, the Tour de France, together with the FDJ Foundation has opened its doors to young people supported by Secours Populaire through the “Les Oubliés du Sport” initiative. Aimed at children who rarely get the chance to go on holiday, this programme offers them an unforgettable day at the Grande Boucle, filled with a wide range of activities, the buzz of the publicity caravan and the thrill of watching the race from up close.  

It is part of the Riding into the Future programme, the banner under which the Tour de France promotes cycling as a means of transport and inspires all those who can to bring cycling into their everyday lives.  

FDJ has actively supported women's cycling through the Vélo pour toutes initiative since the very first edition of the Tour de France Femmes avec Zwift. This joint programme with the FFC gives women the opportunity to learn how to ride safely by giving them the chance to take part in mass recreational rides on the routes of Tour de France Femmes avec Zwift stages.